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The 10-4-1 rule is a guideline for network marketers to follow when posting on social media. It suggests that for every 15 posts you make, 10 should be non-promotional, four should be indirectly promotional, and one should be directly promotional.
This is a way to maintain a balance between providing value to your audience and promoting your business.
Imagine receiving a friend request from someone whose wall is littered with posts about their products and services. I don't accept, so it's a no from me.
That's why I wrote this specifically for my network marketing friends, but you can apply it to any business.
Remember this, friend… You are not your business, you run a business. Be real, because that's what we all want to see! Check out the formula for social media content below.
Here are some content examples for each type of post:
Ten Non-Promotional Posts
These are posts that provide value to your audience without promoting your business directly. Think of it as entertaining, and inspirational content.
- Inspirational quotes
- Personal stories or anecdotes
- Tips and advice related to your niche or industry
- Questions to spark engagement and conversation
- Day in the life
- Family, Faith, Food, Friendships
- Sports and Hobbies
Four Indirect Promotional Posts
These are posts that subtly promote your business without being too salesy. Examples include:
- Sharing a blog post or video related to your industry
- Highlighting a product or service without explicitly asking for a sale
- Sharing a success story or testimonial from a customer
- Benefits of certain ingredients in your products, etc
You may also like: Closing Questions for Network Marketing Prospects
One Direct Promotional Posts
These are posts that explicitly promote your business and encourage people to buy or join. Examples include:
- Offering a special promotion or discount
- Inviting people to a webinar or event
- Sharing a product launch or announcement
Set aside time on a few days a week to schedule your content. It's OK to do 1-2 real-time post a day, just be careful not to forget the times you've scheduled your other posts when sharing.
Remember, the key to using the 10-4-1 rule effectively is to provide value to your audience while also promoting your business. By following this guideline, you can create a social media presence that is both engaging and effective for your network marketing business.
If you need an accountability tool, check out my Daily Method Of Operation Workbook, it has helped me and others build a thriving home based business.
Hope this helps,