Use the 10-4-1 Rule to Create Social Media Content

In this blog post, I explain how to use the 10-4-1 rule to build your network marketing business via social media without being spammy.

Here's how it works. For every 15 posts you make, ten should be non-promotional, four should be indirectly promotional, and one should be directly promotional.

Imagine receiving a friend request from someone who fills their feed with posts about their products and services. I don't accept such requests, so it's a no from me.

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Did you know that people on facebook can still be your friend and not see your posts because of the unfollow button?

Using the 10-4-1 rule will help balance your content so that people wont unfollow you for promoting your business all the time.

I want to add value to the industry of network marketing so I wrote this specifically for those friends, but you can apply it to any business.

Remember this: You are not your business; you run a business. People buy from people the know, like, and trust. And most are on social media to be entertained, educated, and inspired. It's okay to add a little outside of those in-between.

How to Use the 10-4-1 Rule

Here are some content examples for each type of post:

Four Indirect Promotional Posts

These are posts that subtly promote your business without being too salesy. Examples include:

• Sharing a blog post or video related to your industry
• Highlighting a product or service without explicitly asking for a sale
• Sharing a success story or testimonial from a customer
• Benefits of certain ingredients in your products, etc

You may also like: Closing Questions for Network Marketing Prospects

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One Direct Promotional Posts

These are posts that explicitly promote your business and encourage people to buy or join. Examples include:

• Offering a special promotion or discount
• Inviting people to a webinar or event
• Sharing a product launch or announcement

Set aside time on a few days a week to schedule your content. It's OK to do 1-2 real-time post a day, just be careful not to forget the times you've scheduled your other posts when sharing.

Remember, the key to using the 10-4-1 rule effectively is to provide value to your audience while also promoting your business. By following this guideline, you can create a social media presence that is both engaging and effective for your network marketing business.

If you need an accountability tool, check out my Daily Method Of Operation Workbook, it has helped me and others build a thriving home based business.

Hope this helps,